Brandon Roberts

Gym Owner / Choreographer / Coach


Owner and Founder of ACE Cheer Company of Mississippi. As a graduate of the University of South Mississippi and with over 16 years of cheer and dance experience at both the high school and collegiate level, Brandon joined Cheryl Farris in 2001 to begin South Mississippi Elite All-Stars, which became the largest All-Star cheer and dance program in Mississippi. In 2012, Brandon Roberts became an owner of ACE Cheer Company and merged South Mississippi Elite into the Tribe family as ACE of Mississippi. Brandon has coached and choreographed High School and All-Star teams throughout Southeast to many National Championships. With a knack for choreography, tumbling and vision, Brandon takes every moment as a blank canvas that he gets to put his paint his mark.

Cheryl Farris

All-Star Director


As a graduate of the University of South Mississippi and with over 40 years of cheer and dance experience at both the high school and collegiate level, Cheryl established South Mississippi All-Stars in 2001, which has became the largest All-Star cheer and dance program in South Mississippi. After joining forces with Mr. Brandon Roberts in 2003 South Mississippi Elite went on to win over 100 All-star National Championships in both cheer and dance. In 2012, South Mississippi Elite became ACE Cheer Company of Hattiesburg, Mississippi. Cheryl has coached and choreographed High School and All-Star teams throughout Mississippi to many National Championships. Cheryl has traveled across the United States judging for several different cheer events both regionally and nationally including Athletic Championships, Cheersport, Varsity Brands, Jam Brands, Mississippi High School and Private School Athletic Associations. She is involved with ACE cheer company of Hattiesburg in multiple capacities.

Melissa Winakor

Business Director


Melissa Winakor is our Hattiesburg Business Director. She has been in the cheerleading and dance industry for 28 years, and has been with our company since 2011. Melissa has coached numerous teams and tumbling classes here in the past and started our first dance program with South Mississippi Elite running from 2011-2016. She has over 15 years of Business and Administrative experience and currently focuses solely on the business, management and growth of ACE Cheer Company of Hattiesburg. Melissa is our primary billing and enrollment contact for our location.

Regina Sims

Office Manager


Regina Sims studied Marketing and Business Management at JCJC and she has nearly twenty years of experience in Financial and Business Administration. She currently serves as Office Manager assisting in the business and management of the gym.

Xavier Howard

Tumbling Director / Coach

Abbi Fry

Tribe Nutrition / Coach

Alexis Platt

Front Desk / Birthday Party / Fun Gym Staff

Hi, my name is Alexis! You and your kids probably know me as that red headed lady at the front desk! I have worked at ACE of Hattiesburg since the summer of 2019 when I moved to Hattiesburg to attend college at William Carey University where I graduated with Bachelors degrees in Psychology and Microbiology. In addition to working at Ace, I’m also a full time Research Assistant in Neurology at Hattiesburg Clinic. While I haven’t cheered since I was a young teenager, I’ve been in the cheer world virtually my entire life. ACE is a family affair where I’m concerned, with both my older and younger sister having been apart of the Ace family as staff and an athlete. One of the most important aspects for me about working at ACE Cheer Company of Hattiesburg is the safe environment it provides for so many children. Whether I’m working the desk, supervising birthday parties or Fun Gym Fridays, I love being a part of a company that fosters your child’s need to be a kid in a safe and comfortable way.

Avery Davis


My name is Avery Burnette Davis. I have four siblings which all have involvement in the cheerleading industry! I began competitive cheerleading when I was five years old. I grew up in a gym where my father was the gym owner and head coach. Because I was in the gym all of the time, I became great at tumbling! When growing up in a family owned gym, you learn the ups and downs of everything there is to know about the industry. I cheered for him until he made the decision to shut his gym down when I was in the 10th grade. I then cheered and worked at ACE of Jackson my senior year (I graduated one year early). After Jackson, I moved to Laurel, MS for school. I went to Jones College which is where I met my husband! While going to Jones, I began coaching at ACE of Laurel. I coached my very first team as the head coach and had the most successful year! I knew I had found my true calling as it was the most rewarding feeling watching athletes grow mentally and physically! I then spent a few years growing as a coach, learning everything there is to know about different levels, and pouring my love for this sport into athletes. I plan to continue to grow as a coach and continue to spread my love for athletes and this sport at ACE of Hattiesburg this season!

Brittany Dearman

Coach / Birthday Party Staff

Brittany has more than 13 years of experience beginning as a high school cheerleader at Seminary High School. In 2007, Brittany graduated from high school and was offered a scholarship to cheer for Jones County Junior College. During Brittany’s sophomore year at JCJC, she received the Bobcat Award and the “J” award for leadership and academics. Brittany also cheered at Hub City All-Stars for 2 years while enrolled as a full time student and cheerleader at JCJC. After junior college, Brittany attended the University of Southern Mississippi where she graduated with a Bachelors of Science Degree in Elementary Education. She currently coaches Admirals and is part of the birthday party staff at ACE. During the day Brittany works at OGMS teaching 6th grade math.

Chelsea Geddie


Chelsea has 12 plus years of cheerleading experience including 4 NCA All American Cheerleader awards and 2 years experience as Captain of her high school cheerleading team. She also has 4 years coaching experience with gymnastics, elementary, high school, and All Star teams including 2 years as a National Cheerleading Association Instructor. She has a great passion for cheerleading as a former athlete, coach, and parent. She enjoys seeing athletes grow and reach their goals. Chelsea attended the University of Mississippi Medical Center and William Carey University where she received her Bachelors of Science in Nursing and works part time as a Registered Nurse.

Garrette Burnette


My name is Garrette Burnette(Coach G). I’ve been apart of competitive cheerleading my entire life since my father owned a gym. I competed in All-Stars for 8 years, then went on to cheer at Jones College and Mississippi State University where I also competed at UCA college nationals. I’ve been coaching for 14 years and it’s a passion of mine to help kids progress in this sport and make a positive impact in their lives. Glad to be apart of the ACE of Hattiesburg Family.

Garret White

Social Media Director / Tribe Nutrition / Front Desk

Jamison Touchstone


Jermarcus Ross


Hello everyone, I’m excited to announce that I will be the newest addition to ACE of Hattiesburg! I’m hoping to bring my high voltage energy, tumbling expertise, and unmatched charisma to the gym community. Working with kids of all ages, differences, and challenges definitely is my biggest strengths. I’ve had an opportunity to orchestrate and train over a dozen collegiate level athletes. I am a former Jones College Cheer Alumni, Former Tumble Director at ACE of Laurel, and Laurel Gymnastics & Cheer. Mentoring and leading by example is what I THRIVE for! I can’t wait to see what the future holds here in Hattiesburg! LETS GO TRIBE 💛❤️🖤

Lexy Loftin

Coach / Front Desk

Lexy has over 20 years of experience in cheer and dance. She began with gymnastics in 1999, and then transitioned into All-Star Cheer in 2002. During the time she was in school, she did both school cheer and All-Star Cheer. She then went on to Jones College where she was a member of the cheer team and began her coaching career. After Jones, she went on to graduate from the University of Southern Mississippi with a Bachelor of Science in Business Administration. While at USM, she balanced being a student, the reigning Miss Arkansas, and coaching All-Star cheer and tumbling full time. Throughout her coaching career, she’s coached everything from school cheer teams, All-Star teams, tumbling classes, to private tumbling, stunting, and modeling/pageant lessons. She’s also had the opportunity to judge at the junior high, high school, and collegiate level. Lexy has a passion for seeing her athletes grow and achieve their goals. She believes her niche is finding what drives each individual athlete to work harder and uses that as an advantage to push them to obtain their goals faster. Cheerleading is her passion, and she enjoys inspiring athletes to have the same love for it that she does.

Maddie Smith


Coach Maddie attended Sumrall High School where she cheered all 4 years achieving 2 State Championship Titles. She currently cheers at Jones College in her sophomore year. Coach Maddie loves being able to take her love and passion for cheer and extend that into coaching our athletes at ACE of Hattiesburg. Maddie teaches tumbling classes and assists with our younger all-star teams.

Mariah Burnette


My name is Mariah Burnette, and I am so excited to be at ACE of Hattiesburg! From the age of 6 to 19 years old I was a competitive cheerleader, and I have found a passion for coaching since retiring my own cheer shoes. I cheered at Mississippi Gulf Coast after high school. While I was cheering at MGCCC I coached at ACE of Gulf Coast. I have coached from the tiny age and all the way up to senior aged athletes, and I have loved every minute of it! My coaching career began at my dads gym, Champs, and later I found myself at ACE of Jackson but I have decided to move to Hattiesburg to be closer to family and embark on a new adventure! Im eager to meet everyone and start a new amACEing season! Go Tribe!

Sloane Surber


Sloane Surber has been involved in school and All Star cheer as both a participant and coach for over 15 years. Her knowledge of cheer, stunts, tumbling, and routine performance speak for itself. Sloane currently heads up our Level 3 team at ACE of Hattiesburg.

Sydney Platt

Coach / Birthday Party Staff

Whitney Clingon


My name is Whitney Clingon. I cheered for Cheryl during my time at South Mississippi Elite way back in 2004ish, as well as Brandon when he and Cheryl joined forces and for Oak Grove High school. I moved to Purvis, where I cheered and graduated from, then went on to cheer co-Ed for Jones County Junior College. I left my career as an Insurance Agent to pursue a dream in Nursing. As we know it’s God’s plan, not ours and He lead me back to my first love, cheerleading. This is my second year coaching All Stars and tumbling ant ACE and I am currently serving as coach of the Tiny Titans and the director of the flexibility program. Now I have the opportunity every day to teach your kids to do new skills and instill confidence that comes with this sport.