Owner and Founder of ACE Cheer Company of Mississippi. As a graduate of the University of South Mississippi and with over 16 years of cheer and dance experience at both the high school and collegiate level, Brandon joined Cheryl Farris in 2001 to begin South Mississippi Elite All-Stars, which became the largest All-Star cheer and dance program in Mississippi. In 2012, Brandon Roberts became an owner of ACE Cheer Company and merged South Mississippi Elite into the Tribe family as ACE of Mississippi. Brandon has coached and choreographed High School and All-Star teams throughout Southeast to many National Championships. With a knack for choreography, tumbling and vision, Brandon takes every moment as a blank canvas that he gets to put his paint his mark.

As a graduate of the University of South Mississippi and with over 35 years of cheer and dance experience at both the high school and collegiate level, Cheryl established South Mississippi All-Stars in 2001, which has became the largest All-Star cheer and dance program in South Mississippi. After joining forces with Mr. Brandon Roberts in 2003 South Mississippi Elite went on to win over 100 All-star National Championships in both cheer and dance. In 2012, South Mississippi Elite became ACE Cheer Company of Hattiesburg, Mississippi. Cheryl has coached and choreographed High School and All-Star teams throughout Mississippi to many National Championships. Cheryl has traveled across the United States judging for several different cheer events both regionally and nationally including Athletic Championships, Cheersport, Varsity Brands, Jam Brands, Mississippi High School and Private School Athletic Associations. She is involved with ACE cheer company of Hattiesburg in multiple capacities.

Melissa Winakor is our Hattiesburg Business Director. She has been in the cheerleading and dance industry for 28 years, and has been with our company since 2011. Melissa has coached numerous teams and tumbling classes here in the past and started our first dance program with South Mississippi Elite running from 2011-2016. She has over 15 years of Business and Administrative experience and currently focuses solely on the business, management and growth of ACE Cheer Company of Hattiesburg. Melissa is our primary billing and enrollment contact for our location.

Regina Sims studied Marketing and Business Management at JCJC and she has nearly twenty years of experience in Financial and Business Administration. She currently serves as Office Manager assisting in the business and management of the gym.

Peyton Czerwonka has been with ACE of Hattiesburg for 6 years and is now currently the Director of Social Media/Marketing. She got her undergraduate degree at at the University of Southern Mississippi where she also cheered at for her freshman and sophomore year. Peyton’s cheer experience started in High School after her retirement from competitive gymnastics. She cheered her Freshman through Junior year at Mount Carmel Academy as well as Holy Cross High School her Senior year in New Orleans, La. She was even recognized as a UCA All-American Cheerleader her junior and senior year. Peyton coached various teams at ACE of Hattiesburg from Tiny Novice to Cheer Abilities. Peyton is currently a Pediatric Occupational Therapist Assistant in Montgomery, AL where she continues to advocate recognizing seeing the ability in each individual she meets. With her great optimism and big heart she is a great asset to ACE of Hattiesburg.

Dawson is a former Jones County Junior College Cheerleader, where he trained under Team UCA Coaches Jeremy and Ali Lumpkin, along with Head Coach Kayla Hankins. While at Jones College, Dawson’s squad placed second at UCA Nationals for two consecutive years as well as third and second place in the College Game Day division. Dawson has served on the NCA staff, coached cheer for 5 years and has experience with both UCA and NCA cheerleading. Under his instruction, students have obtained skills an array of skills from beginner to the most elite. Being a former elite gymnast, Dawsons favorite coaching methods is coaching by example. From his experience, coaching with visual examples helps students gain trust within their spot and confidence to try a new skill. He loves sharing his knowledge while helping athletes improve skills and overall attitudes. Dawson is available Monday through Thursday for individual lessons and will be teaching various classes at ACE.

Brittany has more than 13 years of experience beginning as a high school cheerleader at Seminary High School. In 2007, Brittany graduated from high school and was offered a scholarship to cheer for Jones County Junior College. During Brittany’s sophomore year at JCJC, she received the Bobcat Award and the “J” award for leadership and academics. Brittany also cheered at Hub City All-Stars for 2 years while enrolled as a full time student and cheerleader at JCJC. After junior college, Brittany attended the University of Southern Mississippi where she graduated with a Bachelors of Science Degree in Elementary Education.

Chelsea has 12 plus years of cheerleading experience including 4 NCA All American Cheerleader awards and 2 years experience as Captain of her high school cheerleading team. She also has 4 years coaching experience with gymnastics, elementary, high school, and All Star teams including 2 years as a National Cheerleading Association Instructor. She has a great passion for cheerleading as a former athlete, coach, and parent. She enjoys seeing athletes grow and reach their goals. Chelsea attended the University of Mississippi Medical Center and William Carey University where she received her Bachelors of Science in Nursing and works part time as a Registered Nurse.

Sloane Surber has been involved in school and All Star cheer as both a participant and coach for over 15 years. Her knowledge of cheer, stunts, tumbling, and routine performance speak for itself. Sloane currently heads up our Level 3/4 teams at ACE of Hattiesburg.